Things got a little testy in the Q&A of Steve Rosenbaum’s CEO Showcase of Magnify.net at this week’s OnMedia conference.

Carlos J. Gómez de Llarena has brought the architectural perspective to geoweb with projects like Fulton Fence. ‘The focus is still on the screen,’ he says. ‘What we are forgetting is the spatial experience.’ More on his current projects Urballoon and MetropoliPhone next week in part 2.

New Jersey-based development team Onederr took the no-nonsense approach to the data sets New York City provided for the BigApps Competition. NYC Way is the most comprehensive app in the competition and a clear popular favorite.

Executive director Alan Wolk explains at the Web 2.0 Expo in November what the Hive Awards are all about. The entry deadline is January 31.

Adam Black will introduce his wifi sharing service KeyWifi next Tuesday at Web2NewYork. Others have tried similar services years ago, but Black contends the time is now right: ‘Dot-socialism is the best way of making money in the future.’