The Advertising 2.0 conference was one of the central events of Internet Week New York. Mochila CEO Keith McAllister participated in a panel on Publishing 2.0 and ‘re-imagining of the newspaper and magazine industries’.

Brooklyn-based user-generated media marketplace Cruxy celebrated its first birthday by introducing HD-PRO accounts, giving video producers the ability to sell files up to 2 gigabytes.

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The site that brought us ‘Crank That‘ is confirmed to present at the January 15 Web2NewYork networking party. Soulja Boy has been telling whoever wants to listen that New York-based SoundClick.com paved the way to his success.

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Yuli Ziv, previously creative director at interactive agency 360i, introduces user-generated magazine MyItThings.

Brooklyn-based Kaltura had a good September. The collaborative video editing site officially launched and won the people’s choice award at the TechCrunch40 conference in San Francisco.

Online group video making is an intriguing idea, but questions remain. How is Kaltura different from Jumpcut.com? Does its mash-up of online video and wiki make sense beyond a web 2.0 boom?

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At the Video 2.0 meetup last week I asked Rocketboom founder Andrew Baron what he thought about YouTube’s new ad scheme.

‘It’s a sign the industry is maturing,’ the vlog pioneer said. ‘Inevitably in the near future video advertising is going to be the number one most profitable way to make money online, as long as you can build a big audience.’

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For Your Imagination, probably the coolest company in New York, produces original web shows like The Patrice O’Neal Show - Coming Soon! and The Shirtless Apprentice. But their real pioneering role may be in figuring out the economics of web video for content producers.

Tonight For Your Imagination is hosting the monthly Video 2.0 meetup.

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