Web2NewYork » Marketing

TurnTo at OnMedia

Peter Verkooijen — Fri, 13 Feb 2009 16:50:17 +0000

Two weeks after presenting TurnTo at Web2NewYork, founder George Eberstadt was at the OnMedia conference. Eberstadt’s ‘trusted reference system’ went live late last year with fourteen partner sites.

StyleHop aims to provide style rankings

Peter Verkooijen — Sun, 16 Nov 2008 03:39:13 +0000

Founder David Reinke explains the thinking behind fashion site StyleHop.

VIPTXT gearing up for launch party

Peter Verkooijen — Thu, 08 May 2008 00:43:48 +0000

Carrot Creative’s Daniel Love, Mike Germano and Robert Gaafar are launching a new nightlife text messaging service. VIPTXT is currently signing up ‘a ton of bars and clubs in Manhattan’.

The Brooklyn-based startup is planning a big launch party sometime in June, but Daniel Love will unveil VIPTXT at Tuesday’s Web2NewYork networking party at Gallery Bar.

Existing nightlife text message services allow club promotors to ‘relentlessly bombard their customers with text messages’ according to Love. VIPTXT is different in that it allows customers to only receive alerts when they need them.

VIPTXT is targeting New Haven, Hartford and Stamford as a launch pad, before rolling out into New York and other larger cities.

Real estate meets web 2.0

Peter Verkooijen — Sun, 13 Jan 2008 18:20:00 +0000

Real estate and web tech met last week at the Real Estate Connect conference. The WellcomeMat team was among the attendees.

Co-founder Phil Thomas Di Giulio will present the real estate video startup at Tuesday’s Web2NewYork.

WellcomeMat has been active since 2004. ‘In the pre-YouTube days we were met with much resistance,’ Phil Di Giulio says, ‘but in 2008 it will be different story.

‘Video is going to become a major movement within the real estate industry. It’s a game changer. Video producers across the country are setting up their own production shops shooting real estate and local business videos.’

This month WellcomeMat launched an upgraded site that includes a new video player, social networking features, and the option to consolidate several member channels into a network.

At Real Estate Connect WellcomeMat co-founder Christian Sterner participated in a panel discussion on ‘New Ways to Market Properties Effectively’. A video of the panel will be up later this week.

Albie Hecht, Gemini Records enlist Yovia

Peter Verkooijen — Mon, 07 Jan 2008 23:01:01 +0000

Yovia will unleash its social media optimization (SMO) powers for two new projects of WorldWideBiggies, former Nickelodeon executive Albie Hecht’s production company that’s so far best known for The Naked Brothers Band.

Yovia is ‘a new kind of advertising network’. Instead of using ads the agency wants to get involved in ‘millions of conversations each day’ on behalf of advertisers. Co-founder Craig Calder will elaborate at next week’s Web2NewYork networking party.

Calder is a former Vice President of Marketing for the New York Times. More recently he worked as turnaround CMO for TheStreet.com and Mochila. With Doubleclick Calder holds a patent for surround-sound advertising.

Albie Hecht enlisted Yovia to work on dog-lovers community site Worldwide Fido and celebrity fantasy league game Star vs Star. Yovia will use SMO to help the new online brands grow into bigger entertainment properties with extensions into television, movies and music.

Yovia has also partnered with Gemini Records to introduce Russian opera/pop star Vitas to the US market. ‘Don’t laugh,’ Calder says. ‘This kid is hotter than a steaming bowl of Borscht all over Asia. He’s had over 15 million downloads on YouTube.’

Yovia is also involved in a new online music community that Gemini Records will launch later this quarter.