Founder David Reinke explains the thinking behind fashion site StyleHop.

Carrot Creative’s Daniel Love, Mike Germano and Robert Gaafar are launching a new nightlife text messaging service. VIPTXT is currently signing up ‘a ton of bars and clubs in Manhattan’.

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Real estate and web tech met last week at the Real Estate Connect conference. The WellcomeMat team was among the attendees.

Co-founder Phil Thomas Di Giulio will present the real estate video startup at Tuesday’s Web2NewYork.

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Yovia will unleash its social media optimization (SMO) powers for two new projects of WorldWideBiggies, former Nickelodeon executive Albie Hecht’s production company that’s so far best known for The Naked Brothers Band.

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Yuli Ziv, previously creative director at interactive agency 360i, introduces user-generated magazine MyItThings.

KickApps seems to be preparing a Fall marketing offensive. The New York-based hosted social media platform hired Michael Chin to lead its growing marketing department. Previously Chin was a business development executive at tech-focused PR firm Bite Communications.

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