Interactive agency Deep Focus recently launched GEOfocus, a marketing practice built around location-aware platforms. “Foursquare has trouble handling demand from advertisers, because advertisers treat them as a publication,” CEO Ian Schafer says.

Washington-based FortiusOne started as an academic spin-off working mostly for government and non-profits, but public destination site GeoCommons is increasingly used by media outlets like The Huffington Post and The Atlantic.

Founder Sean ...

Eventros helps people connect at business events. Founder Simon Kirk also does business development for the Universal Record Database.

…tomorrow, Thursday, July 22nd. We are going to attempt to recreate Barcelona beach life at Long Island’s Water Taxi Beach with Sun, Sand & Startups, organizers of the chill startup meetups normally held in Barcelona and our partners in Web2BCN. No presentations. Bring your flip-flops.

Ogmento founder Ori Inbar was chair of the Augmented Reality Event in Santa Clara in June and organizes a successful monthly augmented reality meetup in New York. Educating the market can push AR-technology further. "The information is already there," says Inbar. "Presenting it in a way that is easy to consume is the challenge of application level development."