iMediaStreams‘ President Ahmed Gomaa is one of six presenters tomorrow at the Web2NewYork networking party.

The New Jersey-based company offers the ‘next generation in behavioral targeting and ad serving technology – interest based targeting’.

Ahmed Gomaa was previously director of online marketing at JumpTV.

Last week iMediaStreams put their brand new site online. The company is working with the New Jersey Institute of Technology on a new product code named COOB that will connect user behavior both online and offline.

‘The idea is to build a versatile model and also develop a hardware-software system that could combine viewer interactions with TV sets and the internet buzz,’ Gomaa says.