The site that brought us ‘Crank That‘ is confirmed to present at the January 15 Web2NewYork networking party. Soulja Boy has been telling whoever wants to listen that New York-based SoundClick.com paved the way to his success.

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Murat Aktihanoglu presented his impressive virtual world and social networking mash-up Unype at Tuesday’s Web2NewYork networking party, but has also launched two other Facebook apps - I’ll call them Fapps from now on.

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Alan Brody’s iBreakfast this morning had an interesting panel on ad exchanges, with executives from ContextWeb, DoubleClick and Right Media. Google and Yahoo acquired the last two earlier this year.

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Katarina Skoberne talks about OpenAd’s plans in New York. Last Summer the ad creative exchange worked on a campaign for Gillette in Puerto Rico. Gillette parent Proctor & Gamble is reportedly testing OpenAd for the US market.

Peter Niemi will introduce his new company Mediamath at Tuesday’s Web2NewYork networking party. Niemi was previously co-founder and CIO at Omnicom’s healthcare-marketing agency Hyphen.

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MyHound, a site that provides personalized email notifications about favorite performers and artists, has launched a publisher widget. You can see it in action on the Perseus Books site.

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Yuli Ziv, previously creative director at interactive agency 360i, introduces user-generated magazine MyItThings.