On the last day of Ad:Tech New York Neil Perry moderated a panel on consumer-generated video advertising. Perry is a marketing veteran and CEO of Philly-based startup XLNTads - pronounced as “excellent ads”.

XLNTads was founded earlier this year by Rick Parkhill, CEO of iMedia Communications. The company is about to launch its first campaign with Nestlé. Another campaign with an unnamed diet brand will follow.

Competitors in consumer-generated advertising are Adwidth and New York-based Qoof.