AditAll is not the first company that sees opportunity in long tail online video advertising. Early market leaders in cheap, do-it-yourself commercial production include Spotrunner and Pick-N-Click, both with investment from traditional ad holdings.

But the New York-based startup has a nifty ‘patent pending platform’, apparently including a full online video editor. AditAll.com, which launched Tuesday, also invites video and music producers to upload their work for use in video ads for a price they can set.

AditAll will present at the November 20 Web2NewYork.