Brooklyn-based Kaltura yesterday launched a Facebook app that allows groups of Facebook users to jointly create video greeting cards for their friends.

Friends Video Card is the first application that takes Kaltura’s core group-video-making technology beyond the Kaltura.com portal

Kaltura will present at the November 20 Web2NewYork networking party.

The Facebook app will be the first of a series of announcements according to Kaltura’s founder and CEO. ‘Our core strategy is to license our platform, our technology to other closed sites,’ says Ron Yekutiel from the Web 2.0 Summit in San Francisco.

More apps like the one for Facebook will follow soon, but Yekutiel is also working on ‘a couple of pretty big deals’. Established sites will use Kaltura’s technology to ‘empower their own groups of users’ to collaborate on video.

Yekutiel expects to be able to reveal the names of these sites before the November 20 Web2NewYork networking party.

After ‘a first wave of more personalized deals’ with a few select partners, Kaltura plans to release ‘a complete software developement kit’ that will allow smaller sites to integrate Kaltura’s functionality.