Snooth quietly relaunched last week while it is working on closing a new funding round. The New York-based wine recommendation site started last January with $300,000 initial funding from international investors.

Snooth introduced a homepage redesign and a new GrapeVine feature. ‘This is our first big step on the road towards social recommendations and making the whole shopping experience more engaging,’ founder Philip James says.

Snooth currently has around 200 stores and wineries live on the site. James claims the company is adding 25 new parters every week, but had no comment on further marketing plans.