Babak Maghfourian, CEO of hotspotting pioneer Videoclix, last month at the Future of Online Advertising conference hinted he’s in talks with YouTube and Google.

‘Google is kicking a lot of tires,’ Maghfourian knows. ‘I see a lot of opportunities for us and them and a lot of other companies to work together.’

Maghfourian expects YouTube will opt for a mix of ad technologies. ‘Certain types of content are suitable for certain types of technology. They want to make sure that they maximize their revenue channels from all the viewers.’

One of the many startups YouTube should be talking to is ScanScout. ‘I’m pleased for the CEO of Videoclix,’ ScanScout’s PR guy emailed me. ‘If we at ScanScout were speaking with YouTube or Google, there is no way we would disclose such to the media.’

Fair enough.

ScanScout’s CEO Doug McFarland later told me he had in fact ‘met with and talked to YouTube’ about ten months ago. McFarland thinks Google and YouTube still have integration issues to sort out.

‘Everybody takes a second and third look when YouTube’s involved,’ McFarland said. ‘Google plays everything very close to the vest.’

Blinkx last week launched its own AdHoc contextual video ad solution. Founder and CEO Suranga Chandratillake questions whether YouTube could use his solution. ‘The problem YouTube has is that their content is not highly monetizable.’

Veotag hasn’t talked to YouTube yet. ‘I’m sitting by the phone waiting,’ says VP marketing Howard Seibel. ‘We hope we fit in there somewhere. Video advertising’s time is coming.’

More on this in next week’s Adformatie.